Undercurrents: beneath the obvious

December 9, 2007

The latest for thirsty furry friends: bottled water

Filed under: Bottled Water,Canada — nemo @ 6:00 pm

From the CBC News comes this article regarding new marketing avenues opening up for bottled water:

Bottled water, a staple for the two-legged, is now being aimed at the four-legged market.

Aquience, a Charlottetown, Ontario-based company, recently launched Pet Quench, a water it says addresses a critical need for pets, particularly cats, which are prone to urinary disorders. “Cats are not getting enough liquid in their diet, or not drinking,” company president Derrick Walker said.

“One of the areas that it’s designed for is to induce them to want to drink.”The water contains what the label calls “natural attractant” aimed to make dogs and cats want to drink more of the water. It also has aloe and papaya extract intended to help with digestion.

In the early going, Aquience, which is bottled in Ontario, has reached into markets across the country. The product was developed in Charlottetown, in part with a $50,000 grant from the Atlantic Canada Opportunities Agency.

Pet Quench is not alone in the market. It’s part of new range of water and water additives aimed at everything from hamsters to horses.

Canadians spend almost $5 billion a year on their pets. Aquience costs $1.79 for a half litre of water.

The water contains “natural attractants” aimed at making dogs and cats want to drink more of it. Not only is the pet water bottled, it apparently is addictive too.

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