For the first time ever, Americans on average drank more bottled water in 2006 than milk, according to an industry newsletter that tracks U.S. beverage sales.
And Americans drank nearly as much bottled water as beer.
If the trend continues, Americans could be drinking more bottled water than tap water within a few years.
Beverage Digest’s figures showed average per capita consumption of bottled water grew from 11 to 21 gallons between 1996 and 2006.
Consumption of milk dropped from 22.7 to 19.5 gallons over the 10-year span, while beer consumption was steady at 21.8.
Soft drink consumption dropped from 52 to 50.9 gallons, according to the figures.
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