Undercurrents: beneath the obvious

May 4, 2007

Bottled water trumps milk, nears beer

Filed under: Bottled Water,Great Lakes Issues — nemo @ 9:13 pm

The Atlanta Journal-Constitution:

For the first time ever, Americans on average drank more bottled water in 2006 than milk, according to an industry newsletter that tracks U.S. beverage sales.

And Americans drank nearly as much bottled water as beer.

If the trend continues, Americans could be drinking more bottled water than tap water within a few years.

Beverage Digest’s figures showed average per capita consumption of bottled water grew from 11 to 21 gallons between 1996 and 2006.

Consumption of milk dropped from 22.7 to 19.5 gallons over the 10-year span, while beer consumption was steady at 21.8.

Soft drink consumption dropped from 52 to 50.9 gallons, according to the figures.

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1 Comment »

  1. Ironically, people who drink bottled water report MORE environmental concern AND pro-environment behavior than those who drink tapwater!

    Even relatively enlightened citizens don’t realize how excessive it is to put water in the bottle, ship it across the country and then dispose of the waste. The notion that the water in that bottle won’t drain back to where it came from when they’re done with it is, unfortunately, even more remote.

    Comment by Water Words That Work — May 6, 2007 @ 5:49 pm | Reply

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