Undercurrents: beneath the obvious

April 11, 2007

U.S. Drank 9.5% More Bottled Water in 2006

Filed under: Bottled Water,Great Lakes Issues — nemo @ 9:27 am

The International Bottled Water Association (IBWA), in conjunction with Beverage Marketing Corporation (BMC), released bottled water statistics for the year 2006. From the press release:

These numbers show that U.S. bottled water sales and consumption continue to rise, as consumers increasingly choose bottled water over other beverages.

The latest upward trend was reflected in 2006 when total bottled water volume exceeded 8.25 billion gallons, a 9.5 percent increase over 2005, and the 2006 bottled water per capita consumption level of 27.6 gallons increased by over two gallons, from 25.4 gallons per capita the previous year. Additionally, the wholesale dollar sales for bottled water exceeded $10.8 billion in 2006, an 8.5 percent increase over the $10 billion in 2005. These statistics demonstrate continued consumer demand and appreciation for the convenience and good taste of bottled water brands consumed on-the-go, during exercise, at restaurants or meetings, and at home or the office.

… during 2006, individual servings of bottled water in sizes of 1.5 liters and smaller accounted for 57.1% of the volume of bottled water sold, indicating that consumers are choosing bottled water in lieu of other bottled drinks.

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